Around 40 years ago the U.S. did not relish the idea of consuming raw fish. Many, in fact, even considered eating raw fish barbaric… something for the uncultured or poor. Now sushi is a thriving industry. All it took was some clever branding, the California Roll, and time.
There are few things more stereotypical of American youth than chowing down on a burger, fries, and maybe a chocolate shake. But what if that burger was made of insects? Enter: Bugfoundation.
“Try finding a landlord that lets you raise 5 million crickets in his building…” I hear a soft chuckle on the other end of the line. “Yeah – we’re excited to expand but there’s a lot to consider!”
I’m speaking with James Williams, owner of Crunchy Critter Farms. Williams, along with Sean Schultz, Brian Battle, Elliott Blair, and Alex Schneider started Crunchy Critter Farms in 2016 to raise wholesale quantities of crickets for human consumption.
Insects have the potential to become an excellent famine-relief product. The thing is, not enough time or effort has been put into insect product practices by today’s entrepreneurs.
Many, not surprisingly, face a huge mental barrier when faced with the idea of eating insects. Consider it the “ICK-factor.” It’s a huge deal in your mind, until you put a bug in your mouth, start chewing, and think “Eh – it’s kinda good!”