Bugible

My name is Aly Moore, and I eat bugs. My favorite quote is, “A mind is like a parachute – it functions only when open.” I’ve been working since 2012 to get people to open their minds and mouths to bugs as ingredients. 
 
I ate my first bug in Mexico (it was a grasshopper taco) while studying abroad for my public health courses at Yale University. After graduating, life took me in a different direction and I founded a tech startup in entertainment marketing. But I always pursued my passion project, Bugible, on the side (nights, weekends, and whatever days I could get off.) 
 
While working in entertainment marketing, I learned about the power of storytelling. I decided to start the Bugible blog to help bug companies tell their stories and overcome public stigma. 
 

WHY EAT BUGS?

The real question is why not. There’s a reason why insects have been a staple food for thousands of years and around 2 billion people eat bugs today. Choose any food enviro-metric you’d like: gallons of water, Co2 equivalents of greenhouse gases, acres of land, feed-conversion-ratio comparisons, you name it. Insects come out ahead of traditional livestock like beef.

Insects take 12x less food than cows, produce 100x less CO2, take 1000x less water to raise, and can be grown anywhere. 

Not only are insects healthy for the environment, but they are packed with nutrients for us as well. If we compare 100g of crickets to 100g of beef, crickets have 2-3X more protein; more calcium, iron, vitamin a, fiber, potassium; an ideal omega 3 to 6 ratio; and all 9 essential amino acids.

It seems a bit scandalous, eh? Who in their right mind (and over age 5) would eat bugs? You call it gross; I call it one of the most intriguing marketing issues of our generation. Look at sushi– less than 40 years ago the U.S. did not relish the idea of consuming raw fish (many even considered it barbaric.)

Now it’s a thriving industry. All it took was some clever branding, the California Roll, and time. The United Nations issued a report in 2013 called Edible Insects, spurring small edible insect businesses into action. They urge us to turn to entomophagy (the fancy word for eating insects) as an additional tool to address world hunger, meet growing population needs, and not further overtax our planet’s resources.

 

From overpopulation, declining biodiversity, climate change, and growing hunger needs… our species faces many challenges ahead. We’ll need to adapt. Sometimes that means facing the things we fear the most. To change. Bugible is here to make us not just comfortable with change, but maybe even enjoy it. What Bill Nye did for Science and Neil DeGras did for Astrophysics… Bugible aims to make topics around nutrition, sustainability, food security, and more not just accessible, but interesting.




Have you ever gone through a bad breakup and been told, “Don’t hate your ex. Hate is too similar to love. Both are emotions of passion.” Well, fear/anxiety have a similar relationship to curiosity. By making insects interesting – by adding in fun educational elements, Bugible strives to transform fear of the unknown into excitement for the unexplored. To open minds and mouths to a healthier, yummier, more diverse future.