Kids will be the most effective ambassadors for the edible insect industry. If we can convince them that eating bugs is healthy, sustainable, tasty, and COOL, then they will compel their parents to make product purchases and the industry to meet demand in kind. If marketers know that kids crave these delicious critters, it bodes well for the entire edible insect industry. And what happens to kids when they stop being kids? They become insect-eating adults, influencing their future families and peers with their minds and wallets.
The North American Coalition for Insect Agriculture (NACIA) responds to efforts by Senators Flake and Cortez Masto to prohibit USDA subsidies for Insect Agriculture
December 17, 2018:
Global interest in Insects as Food and Feed was sparked by the 2013 release of a report by the United Nations Food and Agriculture Organization (UN FAO): Edible Insects – Future Prospects for Food and Feed Security. Concerns about feeding a rapidly growing worldwide population (estimated to reach 9 billion or higher by 2050 from 7.5 billion today) led to problem-solving around increasing food production in an environment of ever-increasing scarcity.
After a failed attempt to add an amendment to the Farm Bill earlier this year that sought to ban research funding for insect agriculture and insect-based foods, Senator Flake (R-AZ) has now teamed up with Senator Cortez Masto (D-NV) in a renewed effort to frame ongoing research supporting insect farming as “wasteful.” Their proposed legislation (Removing Excessive Dollars to Uproot and Cut Expensive (REDUCE) Government Waste Act) is heavy on puns but light on facts concerning insects.
Many innovations are misunderstood in their infancy until the scales tip to wider acceptance. In many parts of the world, insects as food and feed are well established. Research shows that insects have been an important part of the human diet for millennia, and remain a protein-rich food staple for billions of people today.Nearby, in Mexico, there are more than 549 known species of insects which are eaten, and comida prehispanica is once again trending. One of the most well-known is the chapuline, a type of tasty grasshopper which holds deep cultural culinary importance.
Today, insects as a source of protein for food and feed is a growing industry with over 250 companies worldwide. The insects as feed industry alone was estimated to be worth $900 million in 2016 and is forecast to reach $1.5 billion by 2022 (Mordor Intelligence, 2017). The edible insects market is expected to reach nearly $1.2 billion by 2023, supported by a CAGR of 23.8% per a recent Research and Markets report. There is an explosion of growth in this industry globally and the U.S. lags behind. “The insect agriculture industry has grown tremendously in only a few short years – creating jobs, starting American businesses, and fueling economic growth. All signs point to that growth not only continuing, but accelerating. We would welcome the opportunity to show Senators Cortez Masto and Flake how this new agricultural sector could benefit not just the small business owners and farmers already active across 27 states, but their constituents in Nevada and Arizona as well,” said Robert Nathan Allen, NACIA President.
Eating Insects Athens was [insert superlatives here] beautiful. Thank you to everyone who participated in Eating Insects Athens, and to those of you that couldn’t make it but have been a part of my bug family still. I hope you enjoy this little blog post. If you don’t feel like reading, you can check out my recap video here:
Getting more chefs involved will be critical to the public’s education around and acceptance of bugs as ingredients. With over 2000 edible insect flavors to explore, chefs have a relatively untouched treasure chest of ingredients to explore, each with unique, complex flavor profiles.
Chefs are the Gate Keepers of consumer preference and continue to expand our cuisines with innovative concepts and casual, eclectic menus. It’s not uncommon for one chef alone to drive a vibrant micro food culture in a city, thus expanding appreciation for new foods and dishes that impact customers’ attitudes nationwide.
According to Menus of Change, the past two years have been dominated by vegetable-focused menus, resulting in a “normalization” of vegetable dishes as fully belonging on acclaimed menus and as “vehicles for culinary creativity.” It is my goal to see a similar trend with bugs. It will be key for chefs to champion our efforts to gain consumer acceptance of bugs as ingredients.
For these reasons, I’m elated to announce words my mother never thought she would hear: I’ll be partnering with the International Culinary Center (ICC) for a class titled “How & Why We Eat Bugs.” The class will include a guided tasting and is open to the public on Monday, August 27, 2018, from 3:00 – 5:00 pm at the Campbell, CA campus.
It seems the big bugs news just keeps getting better! I’m excited to share this announcement with Bugible readers:
[PRESS RELEASE July 13, 2018] – Austin, TX – Little Herds, the Austin-based entomophagy (bug-eating) education nonprofit, will launch Ento-Prize, a pitch challenge for entrepreneurs with insect-driven ideas, announced founder and Director Robert Nathan Allen today. Winners will receive industry-specific mentorship, specialized services and a to-be-determined amount of prize money to help fund their idea.
Influencer marketing. You see it all the time – the Instagram models with #ad in their caption, pushing the cute jeans they’re wearing or the blue gummy hair vitamins. If you’re unfamiliar with this trend, you need to crawl out from under your rock, hop on any of the major social media platforms, and take a gander at the advertising age of branded content. It makes sense – YouTube or Instagram influencers have a lot of market power, as they are more relatable than traditional celebrities and have very loyal fan bases. And, most importantly, many reach most brand’s ideal market: the elusive millennial.
Why Influencers and Content Creators Matter (Even to Bug Companies)
These influencers are, well, quite influential. And it’s not just products they are promoting – it’s a restaurant, an experience, a vacation destination, a way of living, and more. I’m particularly interested in the trend of influencers promoting ideas. Sometimes they start trends, and other times they are the spark that catalyzes a movement into the limelight. Whereas we are accustomed to tuning out traditional advertising, influencer campaigns have not just the “views” or “impressions” required to make an impact, but they also command the genuine attention of their fans.
Are you thinking about growing your own mealworms?
Want to try your hand at starting your own home mealworm farm?
Mealworms are a healthy, nutritious snack full of protein. You can grow your own mealworms for a fraction of the cost and know that you’re doing your part in the earth-friendly farm-to-table movement.
It’s with a happy heart and an older soul that I write this particular post. It’s a post of gratitude to my friends and family who gathered around last weekend for some birthday festivities. I asked them not to come bearing gifts, but an open mind instead.
I asked them to try crickets with me for the first time.
Class is in session!
The rustling of eager students settling into their seats softened as the lights in the auditorium dimmed. “Let’s set the stage to discuss the U.S. regulation of insect-derived foods,” began Ricardo Carvajal, director at Hyman, Phelps & McNamara. He was about to take us on a journey touching on what is known on the past, current, and possible future of regulatory facts that matter for those of us interested in entomophagy.
It felt like I was in university again… how I wish I could have taken classes about THIS!
I love when someone rocks my world with a new point of view, it’s a good day. A great day. Darja Dobermann provided that when she suggested we might be focusing our marketing efforts of entomophagy in the wrong areas. Well, not the wrong areas… but not the most effective ones. We already have countries that culturally accept eating insects (that also have climates to support their sustainable breeding). So why are we trying to force insects on other markets before optimizing those?
Darja is doing incredible work examining the potential for entomophagy in undernutrition, specifically anemia and uses in aquaculture in Africa. In our interview we dig a little deeper into work that will change the world.