Co-authored by: Mackenzie Wade
Author Maija Palmer shared a thoughtful piece on Sifted exploring whether edible insects are “tasty and cheap enough” to go mainstream. Titled “Bug Bites: Are Insects the New Sushi?”, the piece raises some common questions about the future of the space. I wanted to take a moment to comment briefly on some of the critiques brought up in the piece:
““Urgh. I can’t. I’d have to close my eyes,” says a woman inching backwards from bowl of pasta topped with mealworms.”
The article puts a strong emphasis on the ‘yuck factor.’ As an industry, we are trying to redirect the narrative towards a ‘wow factor.’ As with sushi, lobster, and even tomatoes in the past, one of the biggest challenges faced by the entomophagy industry is overcoming what some call the “ick factor” or “yuck factor.” This refers to the current stigma around bugs – the reputation they have for being scary or unclean.