Around 40 years ago the U.S. did not relish the idea of consuming raw fish. Many, in fact, even considered eating raw fish barbaric… something for the uncultured or poor. Now sushi is a thriving industry. All it took was some clever branding, the California Roll, and time.
“[Experts] said the hottest thing is eating crickets,” says Indra Nooyi, the CEO of Pepsi. She continues,”I am not talking about the game cricket, I am talking about crickets! In chips.” In 2026, your go-to snack food may be bugs.