How to Get People to Try Insects for the First Time: A Tale of Birthday Bugs

Want to know how to get people to eat insects for the first time? I’ve found the secret: throw them a bug-themed birthday party. No really – crickets, chocolate chirps, edible insect puns, and all. As someone passionate about sustainable food systems and normalizing entomophagy, I’ve experimented with all kinds of ways to introduce insects into everyday life. But nothing sparks curiosity quite like a surprise snack at a party. Here’s the story of how my friends went from “absolutely not” to “wait, are there seconds?” – and what you can learn if you’re trying to introduce edible bugs to others.

It’s with a happy heart and an older soul that I write this particular post. It’s a post of gratitude to my friends and family who gathered around last weekend for some birthday festivities. I asked them not to come bearing gifts, but an open mind instead. I asked them to try crickets with me for the first time. 

🎉 The Birthday Bug Experiment: Eat Insects with Me?

The stage of the night was set: I asked the crew to assemble at a club / lounge in Santa Monica along the beach. As much as I’d love to name the club, I’m a little worried that word would get back to them that I snuck a huge bag of crickets (dried, dead, roasted) into their elegant venue. After a few drinks, a little dancing, and general camaraderie, I popped the question:

“Will you try a cricket? “

When I started my journey as a bug ambassador, I realized that the best way to normalize edible insects wasn’t through lectures – it was through laughter, surprise, and shared experience. So when it came time for my birthday, I thought, “What better way to celebrate than by offering my friends their first taste of sustainable protein… disguised as party snacks?” The best way to get others to eat insects is to make it fun.

I served up an edible insect feast: cricket chips, chocolate chirps, and even silkworm pupae paired with wine. Most guests had never tried bugs before – and many were skeptical. But by the end of the night, the insects were gone, and people were asking for seconds. Why? Because it was fun, unexpected, and social. That’s the power of reframing entomophagy.

🧠 Why This Works: Psychology of the First Bite

Introducing insects in a festive, non-threatening setting helps override the cultural “ick” factor. People are more likely to try something new when:

• They see others doing it

• It’s tied to celebration, not obligation

• There’s no pressure or judgment

• It’s presented in an appealing, familiar way (e.g., chocolate-covered crickets)

Plus, edible insects are delicious when prepared well. The surprise comes not just from the shock value – but from how good they actually taste.

Eat Insects? Consumer acceptance of insect-based foods

Recently, The Bug Chef (aka David George Gordon) sent me an article by Jonas House titled, “Consumer acceptance of insect-based foods in the Netherlands: Academic and commercial implications.” In the report, House outlines his empirical work questioning why despite a growing buzz around the use of insects as food, uptake of insect-based foods in Europe is low. His findings are intriguing: consumer’s motivations for trying insects for the first time are substantially different from factors (price, taste, availability, and cultural fit) which affect repeat consumption. His studies propose that a “reorientation of consumer acceptance research” is needed.

“Research should shift from attempts to forecast acceptance and engage with ‘actual’ examples of insect consumption; social, practical and contextual factors affecting food consumption should be emphasized [sic]; and – following work on the establishment of other novel foods – early adopters, rather than general populations, should receive greater analytic attention.”  – Jonas House

He further suggests that future research might benefit from shifting focus from levels of acceptance of insects as food in general populations to factors affecting uptake of insects as food in those who are already willing to eat them. He notes that ‘acceptance’ is not simply getting people to try insects once but rather to integrate them into their diets. House implies that we should focus on reaching individuals who have already expressed a willingness to eat insects.

In this case, no ‘trojan horse’ is needed.

 

Who is more likely to eat insects? House sites several studies that identifies those more sympathetic to the use of insects as food as:

• low in disgust sensitivity
• low in food neophobia
• higher in ‘sensation seeking’ traits
• male
• already familiar with eating insects
• having a relatively high convenience orientation

Other factors that bumped up willingness to eat insects were:

• expressed intent to reduce meat consumption
• interest in environmental impact of diets
• interest in health aspect of diets
• curiosity

Most of the current literature presents contradictory findings on the optimal age for acceptance of insects as food. Most studies suggest that taste is the number one reason for or against acceptance of insects as food. More recent studies, however, have found that the cultural ‘appropriateness’ of insect-based foods appeared to have a greater influence on willingness to consume again than gender, neophobia, or even taste (Tan, Fischer, van Trijp, and Stieger (2016)). 

Are insects edible? Can we eat insects?

To eat, or not to eat insects… that is the question many people still have. House suggests that perceptions around EDIBILITY is one of the biggest factors in acceptance of insects as food. “Edibility is co-produced by a range of actors in the agri-food network: it is not a fixed or inherent property, but rather something that is constructed and negotiated,” writes House.

Social, cultural, market, linguistic, and other forces work together to categorize items as “eat me” or “don’t eat me.” Let’s play a game. I’ll list pairs of similar things and you have to figure out what is edible and what is not: plants & vegetables, livestock & pets, snails & escargot… We have insects, but we might need a better classification for EDIBLE insects.

The majority of studies on consumer acceptable of insects as food focus largely on the individual: individual attitudes, preferences, or traits associated with one’s inclination to consume insects. Naturally there is a degree of variability within individuals on the degree of impact different cognitive factors – like disgust sensitivity or food neophobia – have on acceptance. These studies, House points out, place “the locus of consumer acceptance is nevertheless held to be individual choice at the point of consumption, emphasizing cognitive rather than contextual factors.” He continues, “This type of work holds that consumer attitudes or responses are remarkably durable and coherent across different social contexts, and downplays the extent to which food consumption – in the context of ‘real life’ mundane eating practices – is influenced by social and practical factors, as well as by products themselves.”

Instead, food consumption might be highly relational, as argued by Halkier and Jensen (2011). Food consumption can arise from the intersection of a variety of other practices such as work, school, care, socializing, and friend groups. A shift in emphasis away from individual attitudes and preferences towards a more contextually embedded, practical reality of food consumption may better illuminate reasons for consumer willingness to accept insects as edible. 

Or: social situations surrounding eating might be better indicators of a newbie’s willingness to eat insects than her unique set of cognitive predispositions.

Do we need to reduce stigma around eating insects?

Yes. But do we need to reduce a whole population’s stigma? The next big point House addresses is the assertion that “There is a need to eradicate or greatly reduce the Western-driven stigma over the use of insects as food” (Costa-Neto & Dunkel, 2016: 54). House writes, “Yet to conceive of an entire population – or even substantial parts of one – as the appropriate target for efforts to introduce a new food may be misguided.”

Instead, he suggests we do not emphasize reducing or changing negative attitudes in the general population. Instead, we work on increasing the positive and distinctive attributes of insect-based foods, such as their taste (Deroy et al., 2015), so that a relatively small but established number of repeat consumers can be attained.

Back to the birthday bugs…

Let’s come full circle. I wanted my friends to eat insects for my birthday. I used a social situation to compel people to try insects for the first time and it worked. I know this is a vast oversimplification of House’s work and my birthday fun is not meant to be a perversion of his suggestions. Instead, I had fun with a little experiment that I called, “Let’s bring a bag of crickets into a fancy Santa Monica lounge and see what happens.” And I was pleasantly surprised. Not only did my friends try the insects, but several strangers, bartenders, and even the BOUNCERS opened up for a new food experience.

Ideally, I would have served them something a bit more delicious than a cricket. BUT a new group of individuals learned, “Oh hey – bugs are edible too!” And that’s the goal here at Bugible 🙂

So, dear friends, thank you for making my birthday bug-tastic. Check out this cute collage below:

 

🎁 Tips for Getting People to Eat Insects

Want to recreate the magic? Here are a few tried-and-true tactics:

• Make it a party – Normalize insects by tying them to joy and community.

• Use humor – Puns like “Bug Appétit!” go a long way.

• Start small – Offer chocolate chirps or flavored cricket snacks instead of jumping straight to scorpions.

• Offer pairings – Wine + bugs = unexpected sophistication.

• Lead by example – Take the first bite and smile. Enthusiasm is contagious.

🌍 Why It Matters

Encouraging others to try insects isn’t just a quirky stunt – it’s a step toward sustainable food systems. Insects are high in protein, low in environmental impact, and already eaten in over 100 countries. By breaking the psychological barrier around bug-eating, you’re helping pave the way for a more resilient, delicious future.

Curious? If you’re convinced to eat insects, check out this guide: bugible.com/how-to-eat-bugs