Around 40 years ago the U.S. did not relish the idea of consuming raw fish. Many, in fact, even considered eating raw fish barbaric… something for the uncultured or poor. Now sushi is a thriving industry. All it took was some clever branding, the California Roll, and time.
There are few things more stereotypical of American youth than chowing down on a burger, fries, and maybe a chocolate shake. But what if that burger was made of insects? Enter: Bugfoundation.
“Try finding a landlord that lets you raise 5 million crickets in his building…” I hear a soft chuckle on the other end of the line. “Yeah – we’re excited to expand but there’s a lot to consider!”
I’m speaking with James Williams, owner of Crunchy Critter Farms. Williams, along with Sean Schultz, Brian Battle, Elliott Blair, and Alex Schneider started Crunchy Critter Farms in 2016 to raise wholesale quantities of crickets for human consumption.
I love protein bars. Long before I ever started eating insects, I was an avid consumer of any rectangular-shaped portable bar of energy. Then I discovered that most of these bars were full of sugar and not actually as good for me as my track coach said they were. This is aside from the point, but simply meant to illustrate my excitement when I learned I would be speaking with Greg Sewitz, the co-CEO of Exo.
Exo produces delicious, nutritious, and sustainable protein bars (without a ton of sugar!) with crickets as the main ingredient! I spoke with Greg to learn about how he got his start creating cricket protein bars, and to discover how he sees public adoption of his product progressing.