Around 40 years ago the U.S. did not relish the idea of consuming raw fish. Many, in fact, even considered eating raw fish barbaric… something for the uncultured or poor. Now sushi is a thriving industry. All it took was some clever branding, the California Roll, and time.
There are few things more stereotypical of American youth than chowing down on a burger, fries, and maybe a chocolate shake. But what if that burger was made of insects? Enter: Bugfoundation.
“Try finding a landlord that lets you raise 5 million crickets in his building…” I hear a soft chuckle on the other end of the line. “Yeah – we’re excited to expand but there’s a lot to consider!”
I’m speaking with James Williams, owner of Crunchy Critter Farms. Williams, along with Sean Schultz, Brian Battle, Elliott Blair, and Alex Schneider started Crunchy Critter Farms in 2016 to raise wholesale quantities of crickets for human consumption.
I love when someone rocks my world with a new point of view, it’s a good day. A great day. Darja Dobermann provided that when she suggested we might be focusing our marketing efforts of entomophagy in the wrong areas. Well, not the wrong areas… but not the most effective ones. We already have countries that culturally accept eating insects (that also have climates to support their sustainable breeding). So why are we trying to force insects on other markets before optimizing those?
Darja is doing incredible work examining the potential for entomophagy in undernutrition, specifically anemia and uses in aquaculture in Africa. In our interview we dig a little deeper into work that will change the world.