Where the Wild Things Are: Hunting Crickets

Where the Wild Things Are: Hunting Crickets

Around 40 years ago, the average U.S. citizen didn’t relish the idea of consuming raw fish. Many, in fact, even considered eating raw fish barbaric—something for the uncultured or poor. Now, sushi is a thriving industry. All it took was some clever branding, the California Roll, and time. My name is Aly Moore and I [...]

Company Highlight: Coast Protein Cricket Protein Bars

Company Highlight: Coast Protein Cricket Protein Bars

Around 40 years ago the U.S. did not relish the idea of consuming raw fish. Many, in fact, even considered eating raw fish barbaric... something for the uncultured or poor. Now sushi is a thriving industry. All it took was some clever branding, the California Roll, and time. I refer to this method as “Trojan-horsing” [...]

Jurassic Snacks: Taking Insects to the Fitness Industry

Jurassic Snacks: Taking Insects to the Fitness Industry

The fitness market is huge - and growing. In September 2014, Globe Newswire reported that the global sports nutrition market was valued at USD 20.7 billion in 2012 and is expected to grow at a CAGR of 9.0% from 2013 to 2019, to reach an estimated value of USD 37.7 billion in 2019. "Increasing health awareness, healthy lifestyle, rising number [...]

3,000 Feet of Bugs: Why Meghan Curry will summit El Capitan eating only bugs!

3,000 Feet of Bugs: Why Meghan Curry will summit El Capitan eating only bugs!

What do you get when you cross a 3,000 ft summit, a daring adventurer, and a mission to change the world? Potentially a great summer thriller film. But in our case, we have Bug Wall – Meghan Curry’s 2 week edible insect-powered ascent of El Capitan. I had the opportunity to chat with Curry, a prominent [...]