Kids will be the most effective ambassadors for the edible insect industry. If we can convince them that eating bugs is healthy, sustainable, tasty, and COOL, then they will compel their parents to make product purchases and the industry to meet demand in kind. If marketers know that kids crave these delicious critters, it bodes well for the entire edible insect industry. And what happens to kids when they stop being kids? They become insect-eating adults, influencing their future families and peers with their minds and wallets.