The fitness market is huge – and growing. In September 2014, Globe Newswire reported that the global sports nutrition market was valued at USD 20.7 billion in 2012 and is expected to grow at a CAGR of 9.0% from 2013 to 2019, to reach an estimated value of USD 37.7 billion in 2019.
“Increasing health awareness, healthy lifestyle, rising number of health clubs and fitness centers and changing consumer clusters for nutritional product across the globe are the key growth drivers for the global sports nutrition market. Traditionally, bodybuilders and sportspersons are the major consumers for sports nutrition products. However in recent years, new user groups (recreational and lifestyle users) have increased their market share in sports nutrition market. The market for sports nutrition is expanding from its major markets (North America) towards developing markets of Europe and Asia Pacific owing to ever-increasing population, rising income and rising living standard of consumers in these region. Countries such as India and China with their fast pace economic growth offer huge opportunities for sports nutrition market in the future. Moreover, surge in national and international sporting events and increased global participation in these; provide a good launch pad for the sports nutritional products. ”