The fitness market is huge - and growing. In September 2014, Globe Newswire reported that the global sports nutrition market was valued at USD 20.7 billion in 2012 and is expected to grow at a CAGR of 9.0% from 2013 to 2019, to reach an estimated value of USD 37.7 billion in 2019. "Increasing health awareness, healthy lifestyle, rising number [...]