Influencer marketing. You see it all the time – the Instagram models with #ad in their caption, pushing the cute jeans they’re wearing or the blue gummy hair vitamins. If you’re unfamiliar with this trend, you need to crawl out from under your rock, hop on any of the major social media platforms, and take a gander at the advertising age of branded content. It makes sense – YouTube or Instagram influencers have a lot of market power, as they are more relatable than traditional celebrities and have very loyal fan bases. And, most importantly, many reach most brand’s ideal market: the elusive millennial.
Why Influencers and Content Creators Matter (Even to Bug Companies)
These influencers are, well, quite influential. And it’s not just products they are promoting – it’s a restaurant, an experience, a vacation destination, a way of living, and more. I’m particularly interested in the trend of influencers promoting ideas. Sometimes they start trends, and other times they are the spark that catalyzes a movement into the limelight. Whereas we are accustomed to tuning out traditional advertising, influencer campaigns have not just the “views” or “impressions” required to make an impact, but they also command the genuine attention of their fans.
Continue reading “How to Promote Food Brands with Influencers”
Are you thinking about growing your own mealworms?
Want to try your hand at starting your own home mealworm farm?
Mealworms are a healthy, nutritious snack full of protein. You can grow your own mealworms for a fraction of the cost and know that you’re doing your part in the earth-friendly farm-to-table movement.
Continue reading “How to Farm Your Own Mealworms!”
Located in the former legendary Screen Actors Guild headquarters, The Guild takes the farm-to-table movement to new heights by using locally grown crickets.
A rainy night in Los Angeles will keep most locals bundled up at home, especially on a Sunday evening. Contemporary LA restaurant The Guild, however, was packed with a crowd of entrepreneurs, entertainment executives, actors, and bloggers. The room buzzed with nervous excitement, as the dinner on the menu was anything but ordinary.
Continue reading “The Guild Hosts Exotic Late Night Dinner Series”
Around 40 years ago, the average U.S. citizen didn’t relish the idea of consuming raw fish. Many, in fact, even considered eating raw fish barbaric—something for the uncultured or poor. Now, sushi is a thriving industry. All it took was some clever branding, the California Roll, and time. My name is Aly Moore and I eat bugs. My goals is to convince others that they should too.
On some level, I think I have always known that I would end up eating insects. As a kid, my mouth watered whenever that Timon & Pumbaa scene came on during The Lion King. Though, in all seriousness, I first became interested in edible insects after a summer I spent building health clinics in Mexico. There, we would eat tacos from the stands open late. My favorites were tacos de chapulín, or grasshopper tacos.
Continue reading “Where the Wild Things Are: Hunting Crickets”
Around 40 years ago the U.S. did not relish the idea of consuming raw fish. Many, in fact, even considered eating raw fish barbaric… something for the uncultured or poor. Now sushi is a thriving industry. All it took was some clever branding, the California Roll, and time.
Continue reading “Company Highlight: Coast Protein Cricket Protein Bars”
“[Experts] said the hottest thing is eating crickets,” says Indra Nooyi, the CEO of Pepsi. She continues,”I am not talking about the game cricket, I am talking about crickets! In chips.” In 2026, your go-to snack food may be bugs.
Continue reading “Protein For A Better World: Aketta Crickets”
There are few things more stereotypical of American youth than chowing down on a burger, fries, and maybe a chocolate shake. But what if that burger was made of insects? Enter: Bugfoundation.
Continue reading “The Bug Burgers You Have to Try”
What started off as a bug blog has turned into an events-based brand building and public relations resource for all things edible insects. I encourage you to check out my new site: Eatbugsevents.com!
Continue reading “Check out our new site EatBugsEvents.com!”
“Try finding a landlord that lets you raise 5 million crickets in his building…” I hear a soft chuckle on the other end of the line. “Yeah – we’re excited to expand but there’s a lot to consider!”
I’m speaking with James Williams, owner of Crunchy Critter Farms. Williams, along with Sean Schultz, Brian Battle, Elliott Blair, and Alex Schneider started Crunchy Critter Farms in 2016 to raise wholesale quantities of crickets for human consumption.
Continue reading “Lookout Landlords and Regulators – Insect Businesses Set to Grow.”